Taylor Straton

Taylor Straton is a highly-motivated professional dedicated to furthering the success of products through online digital and print marketing, specifically in the areas of social media, writing, and project management. Since graduating from Seattle Pacific University in 2011 with a B.A. in Business Administration with an emphasis in International Business, Taylor has worked for Tooth & Nail Records (EMI Music North America, EMI Christian Music Group) developing and maintaining successful campaigns in sales and marketing. Below are some of Taylor's accomplishments from the last two years:

• Planned and executed marketing plans and promotions for three distinctly separate label brands and their numerous artists.

• Developed and implemented existing and new social media accounts for three separate label brands and over 40 separate artists, including but not limited to Facebook, Twitter, Instagram, YouTube, iTunes, Amazon.com, Flickr, MySpace, PureVolume, WordPress, Spotify, Ping, and LastFM.

• Increased the reach of the Tooth & Nail Records on Facebook by 10% in only 3 months (up 4k to 51.5k from Nov '12 to Feb '13).

• Developed strategies for launching a presence on Instagram for Tooth & Nail, BEC Recordings, Solid State Records, Brandon Ebel, and several artists including Poema, The Museum, and many others. Acquired 100k followers for Brandon Ebel, 20.5k for BEC, 17k for Tooth & Nail, 16.7k for Poema, 3.5k for Solid State Records, et cetera.

• Provided written marketing copy to EMI Christian Music Group's Distribution department for over 40 albums from start to finish from 2011 to 2013, effectively communicating B2B in regards to product information, pitching products for sale to major retailers, and finally promoting albums to the end customer.

• Managed projects providing visual marketing material for 40+ musical artists, including budgeting, scheduling, pitching, and implementing ideas to fruition. This involved matching video material to album and print advertisement artwork to promote albums on the YouTube, Vimeo, and Vine platforms.

• Acquired skills and insights in numerous advanced software platforms, including Adobe Creative Suite (Photoshop, Dreamweaver, Illustrator, Indesign), Apple Final Cut Pro Studio 7, Apple Final Cut Pro X, Apple Compressor, Microsoft Office Enterprise, Macintosh, Windows, Apple iOS, and more.

• Implemented the use of Final Cut Studio, Fina