Ruby is a consummate professional with extensive experience in event production and marketing. She studied in the heart of London, England at City University, where she graduated in 2002 as a Bachelor of Engineering with Honours in Media Communication Systems. This led her to a career with various communication agencies, where she became proficient in project management for digital marketing and integrated campaigns. She successfully delivered projects for HSBC, Disney, British Airways, IKEA and British Telecom.

Since immigrating to Toronto in 2009, she launched an event management company, Royal Blue Events Management, and has delivered a variety of different corporate events including multi-city symposiums (Toronto, Kingston, Waterloo, London, Montreal, Ottawa and Vancouver), outdoor festivals, award ceremonies, fundraising galas, VIP events and launch events to name a few. Her clients include Kraft Canada, Queen’s University, TD and Radisson as well as numerous non-profit organisations around the Greater Toronto Area.

Ruby is an active member of the community and has served as a board member for the American Marketing Association (Toronto) as VP of Programming & Events and International Live Event Association (Toronto) as VP of Marketing & Communications.

Ruby has delivered events across Canada and is experienced in producing all types of events including virtual and hybrid formats. She was nominated for the RBC Canadian Women Entrepreneur Awards in 2008 and became a finalist as Event Professional of the Year at the Canadian Event Industry Awards in 2020.

During the pandemic, she obtained certifications in the ‘Pandemic On-Site Protocol’, ‘Pandemic Compliance Advisor’ courses. She also sharpened her skills with the ‘Hybrid & Virtual Event Director’ certification.

“The most successful event is the one that achieves your goals and exceeds your expectations” - Ruby Sohi