Russ Everhart

BUSINESS: Hundreds of millions of social media users follow brands. A retailer or product page is not simply a forum or marketing channel; it’s a community of highly targeted, like-minded consumers whose collective value exceeds the sum of its parts. Retail Media Now brings retailers and brands together through customized social media promotions. The resulting confluence of brand advocates creates targeted engagement and increased sales.

Formerly Vice President of Sales, Russ implemented a sales strategy for Zave Networks which was acquired by Google in 2011. Under his leadership, Zave launched a highly integrated digital coupon solution with leading retailers including A&P, Pathmark, Waldbaums, Superfresh, The Food Emporium, Harris Teeter, BI-LO and Price Chopper. An early stage technology venture, the Zave digital coupon solution was designed with real-time save, redemption and fraud prevention features, ultimately producing industry-leading path to purchase insights for manufacturers and retailers. The company and its employees were recognized for innovation by leading analysts including Forrester, Frost & Sullivan and Gartner.

EDUCATION: Emporia State University

FAMILY: Lisa Everhart &Two Daughters