Rusty Cawley, APR

During my 30-plus year career, I've written commercial copy for a wide range of clients in both the B2C and B2B markets, including 7-Eleven. Inc., ABC Radio Networks., American City Business Journals., Black-Eyed Pea Restaurants (Phoenix Corp.), Carrier Air-Conditioning (North Texas), Cellular One, Church’s Chicken, Dallas Center for the Performing Arts Foundation, Dallas Cowboys Radio Network, Fina Gasoline (Alon USA), Harte-Hanks Communications, H-E-B Central Market, Integrative Center for Homeland Security, National Center for Foreign Animal and Zoonotic Disease Defense, Settlement Capital Corp, Texas A&M Veterinary Medical Diagnostic Laboratory, Worrell Enterprises and Zale Corp.

My work generally falls into six categories, all within the business-to-business realm:

• Web copy for landing pages, blog posts, social media, GoogleAds, email or any online use, optimized to attract the attention of search engines and thus search audiences.
• Marketing materials, including brochures, fact sheets, backgrounders, white sheets, info-graphics and video scripts.
• Public relations materials, including news releases, fact sheets, backgrounders, biographies and newsletters.
• White papers and case studies.
• Brand journalism, including news stories, feature stories, how-to articles, profiles and columns.
• Advertising for publication in magazines, trades or newspapers.

View my online portfolio.

I am Accredited in Public Relations (APR), Public Relations Society of America.

Feel free to reach me anytime at [email protected]