Ruth O'Keefe

"You have to be burning with an idea, or a problem, or a wrong that you want to right. If you're not passionate enough from the start, you'll never stick it out." ― Steve Jobs

After years of providing in-house marketing support, I found myself ahead of a new wave of opportunity for my company in the form of digital and social marketing. From there Rokkit Marketing was formed.

From curiosity to intrigue and intrigue to knowledge, Rokkit Marketing was built brick by brick bringing together talent, vision and a culture built on relationships and collaboration. Today, Rokkit Marketing focuses its curiosity for small businesses and industry-leading knowledge into strategic and well executed digital campaigns. While the terminology, trends and acronyms may seem daunting to an untrained eye – to me, a well-orchestrated and optimized result is the passion which makes Rokkit stick out.

I am also responsible for crafting all marketing and communication strategies for Davalen, an IBM Premier Business Partner. My charge is to maintain and build a recognizable brand by using a multi-channel approach. This approach includes social business strategies, client and partner communications, and a cohesive and memorable web presence. I also manage strategic alliance with IBM on all sales and marketing fronts.

In addition to my fulfilling work as the Marketing Director I also provide recommendations, feedback, and insight to companies in need of a boost in online performance. This tends to include reviewing current client conversion tactics, evaluating exposure needs, and implementing or recommending the best strategic path forward to drive sales.

Lastly, but certainly not least, I am a wife and mother in my own Modern Family. I tote around four children including two children in elementary school and baby twins alongside my fellow marketer husband from our joint home office in the greater Boston area.

Looking for credentials? Besides being a digital marketing leader and millennial, I received a Communications degree, cum laude, with a double emphasis in Advertising and Public Relations from the University of Hartford. I was awarded Excellence in the Study of Advertising from the School of Communication and “Living by the Delta Gamma Ritual” as the president of the chapter. I am a certified Google Analytics and AdWords professional and am constantly researching and seeking additional knowledge.