I am a husband, father, pay-per-click search specialist and growth optimizer.

When I am not enjoying time on the beaches of Cape Town with my children and family, I am helping companies and business owners optimise their websites and PPC campaigns for increased conversions.

Over the past 6 years I have developed a genuine passion for helping today's entrepreneurs understand the benefits of utilizing search engine marketing (SEM) and conversion optimization to grow and sustain their business.

I am fortunate enough to have gathered valuable experience structuring profitable PPC campaigns for brands in the Financial Services, Automotive, Telecom, Retail and Media sectors, and have found great satisfaction in working with business owners to help harness the power of the search engine to drive growth through new sales and leads.

Once upon a time I studied through the University of Cape Town for Online Marketing and am currently advanced certified in search and mobile advertising with Google AdWords, Bings Ads and DoubleClick Search.