Ryan Axford

I am a certified marketing professional dedicated to digital content creation and optimization using inbound marketing tactics. I have experience managing content and web development, graphic design, and email campaign design and construction.

In my current position at Falafel Software, I am in charge of our social media programs. Previously, my focus has been in landing page design and optimization, so with the newest addition of social, I'm most interested in turning social prospects into leads with concentrated targeting and page path progression techniques. I also design CTAs, eBook layouts, as well as layouts for white papers, technical articles, customer success stories and Slideshare presentations.

Specialties: Inbound Marketing, Lead Nurturing, SEO/SEM, Email Marketing, Lead Generation, Leadership, Building brand awareness utilizing social networks: Facebook, Twitter and LinkedIn. Website Analytics, Marketing Software Automation, B2B Marketing, Creative content design and development, Project management.

Programs: Marketo, Google Analytics, HubSpot Marketing Software, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premiere, Marketo, Salesforce, Final Cut Pro X, Logic Pro 9, Microsoft Excel, Writing, Editing.