Ryan Lietaer

I believe in bringing the best out in people through energy, commitment, support and empathetic management. I am committed to innovation and true creativity, based on courage and analysis. I am a consummate manager of businesses and people, with a clear and strategic compass and a strong sense of direction.

Currently, I am the co-founder and CEO of a Paris based, creative agency called Peoplewelike. We exist to create the strategies, design, advertising and social content that makes brands and people like each other.

We have just finished our third year in business and are proud to be working with world class, International clients like, Le Coq Sportif, Diageo, Paco Rabanne, Louis Vuitton, Weight Watchers, Pyrex and Schweppes.

Creating my own company has been tremendously challenging and rewarding on both a personal and professional level. I have never worked so hard in my life with so much pressure to succeed but we have achieved success - we have created a company with 15 FTE’s and are now moving into our second phase of life which is to drive scale. I have grown an infinite amount through this experience and have successfully made the transformation from being a skilled agency leader to being a CEO and experienced business owner and leader. I have built the P&L and am accountable for every line of it.

Before starting my own company, I spent two years as the VP, General Manager of BBDO's Paris office - the 4th largest P&L in their global network. While in that role, I also served as the world wide Omnicom lead for HP and also World Wide BBDO lead for Pepsi.

Prior to that, I spent half a decade at the top creative agency in the world, Wieden + Kennedy, leading the Global Coca-Cola business. While there, I was one of the lead architects in the development and implementation of the two most recent integrated idea platforms, The Coke side of life and Open Happiness. Both of these operations involved working with and selling into the Global CEO’s of The Coca Cola Company and implementation in over 100 countries, across all of their strategic marketing properties, including the Bejing and London Olympics.

I am Canadian born but have spent the majority of my career in the USA and Europe - New York, London, Amsterdam and now Paris.

http://www.peoplewelike.com/