Ryan Vartoogian

My name is Ryan Vartoogian. I have over 20 years of digital transformation consulting with deep marketing, technology, and sales experience focused on moving faster, smarter and with more innovation. I’m highly entrepreneurial, resilient and a self-starter who founded a large digital agency as a sophomore at Michigan State University.

I’ve worked in all aspects of running a business with multiple locations, vendors and a staff of 40. I implemented more than 100 integrated marketing and technology solutions for a customer base that includes small, medium and large Fortune 500 companies doing business in a variety of market sectors.

I pride myself on my ability to plan and implement innovative business and digital marketing strategies that achieve specific business results, not merely strategic insight. I’m well versed on the latest digital trends with deep insights into search engine optimization, search advertising including Google Adwords, display advertising, customer remarketing, proven models for social media and email campaigns, cloud computing and more. I have a proven ability to execute against tight deadlines and drive multiple projects at once with a sense of urgency.

I have a deep understanding of how data, content, and products can be strategically positioned and the dynamics of new delivery models that require the need to make the intangible tangible. Empowering algorithms is now as organizationally important as empowering people. I enjoy the challenge of translating complex technology and business topics into storytelling with memorable content and user experience that influences decisions. I focus on value generation, customer relationship management, marketing automation, and remarketing strategies that maximize lifetime customer value and brand equity.

Interests:

Digital transformation, emerging technology frameworks, AI strategy, machine learning, IoT, artificial intelligence, mobility, OTT TV, ui/ux, visitor behavior analysis, product lifecycle management.