Sebastian Mendoza-Price

Sebastian got his start in the entertainment industry at 13 years old working in a basement studio owned by a friend as an in-house songwriter and producer. He had ghostwritten over 3 dozen songs during his tenure, including 4 major Canadian and Underground hits which culminated millions of hits combined on YouTube.

It was there that Sebastian learned about Royalties and the business of music. He dropped songwriting, continued producing, and left the studio to work at a downtown professional studio as the studio’s manager and booking agent. He developed a variety of skills, worked with famed Canadian Band “Slim Moore and the Markays” as a part of their management and branding team, studied audio engineering under famed Canadian producer and audio engineer Victor Nesrallah, managed a variety of urban acts, and released a webseries about his life called “Stories from the Studio,” which went locally viral. He produced the entire webseries himself and filmed many of the scenes.

Sebastian leveraged his skills in film and music to land a position with BET working on the BET awards in Los Angeles. After returning, he sped up his career and leveraged his media contacts to become a publicist for local artists looking to generate press exposure and also worked as a brand ambassador for brands like Nespresso, Lego, Rogers TV, NHL, and the Latin Sparks Festival.

In November, he slowed down to create the Lionza Agency, which tapped into the growing world of influencer marketing, and has created a network of over a million social media followers across a dozen influencers whom he now considers close friends. This network of his has peaked the interest of a number of industry insiders, thought leaders, publicists, artists, and marketers and his resume with groups like Canadian Urban Television and the Jackson 5 have proven he’s just getting started.

Currently, Sebastian lives in Toronto, Ontario, Canada and travels often for work. A world traveler, Sebastian has been on four continents both professionally and personally, having worked across almost a dozen cities across North America. Some of Sebastian's skills include event planning, influencer marketing, public relations, tour marketing & management, brand strategy, photography, content marketing, content creation, social media management and marketing, music production, and creative direction. Feel free to connect with Sebastian by clicking the "Book a consultation" button above.