Sabrina Eldredge

Sabrina is a San Francisco-based media strategist and writer with 11+ years of digital experience and a proven ability to engage mass audiences online.She also has a special love for photography, food, and fun.

In 2000 Sabrina started her first daily blog, Pocketpig, which was featured in various places including Yahoo and Jane Magazine. Since then she has had a presence on the internet in one form or another, leaving her mark upon various social media platforms and websites.

With degrees in both art and computer science, she prides herself in being able to see both the technical and artistic side of every project. Her skills have been put to use in various positions including Internet Manager at SCO/Tarantella, UX Design and Art Direction for Tower Records, and Email Marketing at Pottery Barn.

Sabrina currently works at Sugar Inc. where she began in 2006 as the founding editor for YumSugar, but currently works on special projects. Her duties there have included launching OnSugar, redesigning the PopSugar community, and overseeing all retail, marketing, and partner relations for PopSugar's Retail Therapy.

On a personal note, you can follow Sabrina's daily adventures on Daily Sabs where every day is indeed, a new dumb adventure.