She is a versatile and accomplished professional, excelling in various roles as an International Consultant, Advisor, Speaker, Brand Planner, and marketing expert. With over 27 years of experience, she provides invaluable assistance in brand planning, marketing strategy, and community-based empowerment. Specializing in sustainability and green project management, she promotes best practices in green tourism, halal business transformation, and more. As an entrepreneur, she leads by example through her establishment, Future Forest International, and has received awards for her contributions to empowering rural communities through herbs and forestry.

Her passion for herbal wellness and forest medicine is evident in her advocacy for native and medicinal plants. She created Herbal Asia, a premier trade show and conference, to raise awareness and empower local communities. With her expertise in forestry, she identifies plants with medicinal value and high-value earning potential. Overall, she is a trailblazer, combining diverse expertise, entrepreneurial spirit, and passion for sustainability to make a lasting impact on industries and communities.

Her expertise in forestry further enhances her ability to identify plants with medicinal value and crops with high-value earning potential. Her exceptional contributions have been recognized with recent awards/appointment such as;

~Best and Outstanding ASEAN Women in Empowering Rural Community through Herbs & Forestry in Bangkok in 2018, by AWEN ( ASEAN Women Entrepreneur Network )
~The Malaysian National Sustainability Award in 2019 for Project Management, ~ Global SDG's Women Ambassador Award in 2021 by UTHM and Gaza University, Palestine.
~Appointed as Sustainable Tourism Industry Expert/Advisor for Malaysia Tourism and Sabah Tourism for Sustainable Tourism Awareness Program Roadshow in 2023.
~Technical Consultant and Advisory panel for Development of Sustainability and ESG Compliance Standard, Ministry of Human Resources 2023 -2024

for more info please refer to latest CV