Sal Candela
New York
Sal is responsible for shaping Undertone’s mobile strategy and driving mobile ad sales amongst agencies and brands. In this role, Sal is charged with educating clients about the benefits of mobile advertising, as well as ensuring that Undertone’s mobile strategy aligns with marketplace demand and trends.
He has more than seven years of digital media experience and joined Undertone from PHD, where he led the agency’s mobile practice. During his time at PHD, the agency was recognized as mobile agency of the year for three consecutive years.
Sal is frequently tapped by leading publications for his views on the mobile marketplace and has been featured in The Huffington Post, MarketWatch, AdAge, and AdExchanger. In 2012, he was individually recognized as an innovator when named as one of the AdWeek 50.