Sally Moss

London, UK

Hi, I'm Sally Moss, founder of Strength Ambassadors, where we help people transform their own and their clients' lives through strength training.

I live in the middle of London on a canal boat. I used to have all kinds of hobbies but then I started my business and it took over my life. Good job I love it!

I'm now the most influential female strength coach in the UK, with a global reputation as a champion of women’s lifting.

In 2012 I was named one of the '10 Most Influential Women in the Strength and Conditioning World' and one of the 'Top 100 Most Influential Personal Trainers'.

I used to be an Eng Lit major and a 20-a-day smoker so I've come a long way. Here's to the journey!

  • Work
    • Strength Ambassadors
  • Education
    • University of Cambridge