Jon Salm

Fusion in New York

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Hi - I'm Jon.

I work at Fusion, the Disney/ABC-Univision joint venture, connecting advertisers and brand partners with our award-winning content and young, diverse, inclusive audience. At Fusion, I manage the media kit, develop marketing materials and sales collateral, produce post-campaign analytics reports, create new business pitches, and work closely with Fusion Lightworks, Fusion's in-house brand publishing and creative shop.

Prior to joining Fusion, I worked for Millward Brown Digital, the world's leading digital expert in helping clients grow great brands. At MBD, I led and executed research projects to help Fortune 500 clients understand their marketing, creative, and media effectiveness.

I've also spent time as a freelance content strategist and copywriter, working with brands such as Google, Nike, Red Bull, Intel, Visa, AmEx, Cisco, and more.

Throughout my career, I've focused on the ways that content marketing and analytics are transforming advertising. From the rise of native advertising and microcontent to the need to measure it all, the industry is changing. For more hot takes, check out the blog.

I'm originally from the great city of Lakeland, Florida and graduated from Washington and Lee University in Lexington, Virginia with a degree in English. I'm now based in New York City.

Get in touch at

  • Work
    • Fusion
  • Education
    • Washington and Lee