Sam Charman

I am a Graphic Designer based in London, specialising in UI design. I work closely with UX designers, developers and product managers on creating designs that put the user first whilst learning everyday about challenging assumptions and designing the most effective interfaces possible. My keen interest in branding, layout and typography helps me to uphold the best standards on the web across all platforms.

"The best design is the simplest one that works." Albert Einstein

My role at Moo.com allows me to learn more about UI, UX and development so I can push myself to bridge the gaps between these disciplines and become a better designer. I am currently working to create a more collaborative and efficient process within our UI team that allows us to prototype and iterate as many product improvements as we need to whilst making our interfaces compatible across all media, embracing responsive web design.