Samantha Anand

Conference & Content Producer
ADMA - Association for Data Driven Marketing and Advertising

January 2014 – Present (8 months) Sydney, Australia

As the conference and content producer, I am responsible for researching and creating topical industry event for senior leaders. This involves developing an understanding of the direct marketing landscape, conducting high level research, speaker acquisition, program development, copy writing, event marketing, speaker content development and speaker management. Excellent relationship management of all contacts is essential to establishing long term business partnerships and is vital to this role.

Marketing Specialist - Conference & Training Production
Liquid Learning

January 2013 – December 2013 (1 year) Auckland, New Zealand

JAN- AUGUST: Project Manager - Delegate Relationship Management

As a Project/ Account Manager on the Delegate Relationship Management service line, I was responsible for managing the delegate experience and matching their training and development needs to appropriate development programs. Liquid Learning provide targeted training and professional development programs across a range of business functions such as Accounting, Marketing, Media, Strategic Operations, HR and more. As such, I have worked with Blue-chip clients across the public and private sector in Australia and New Zealand. Having successfully, built and sustained relationships with organisations such as Caltex, Origin, The Australian Defence Force, Australian Aerospace etc. I had brought in over 40K in account revenue on a single project.

AUG - DEC: Marketing Specialist - Conference & Training Production

As result of my work as the Project Manager - Delegate Relationship Management, I was able to negotiate and institute the production function in the New Zealand arm of the business. As the Training Producer, I researched and developed the executive-level programs across a range of business portfolios. As a big part of this role, I was able to build stronger relationships with all the Presenters for each of the conferences and manage delegate expectations. I had worked with top-tier experts from Public sector organisations such as the ABS, ATO, DOH, DOC, NBN, and OAIC etc. as well as executives from the Energy, Engineering, Finance and Media sectors and more.