Samantha Hanlin is a branding specialist and a social media strategist who builds digital relationships. A frequent blogger, she uses social platforms to discuss topics relative to the current job market, her passions for human rights activism and student life. In addition, Samantha is an on campus advocate for watchdog journalism and the representation of women and race in the media.

She is the Director of Public Relations for the nationally acclaimed Flux Magazine. After her promotion, Samantha now leads a team of advertising and business students. Since joining the publication’s staff in 2012, Flux has received more than 15 national awards, including the prestigious 2013 Magazine Pacemaker Award from the Associated Collegiate Press.

Samantha was also a part of the Hurley ICON program. Hurley is the leading surf brand, specializing in high performance gear. Owned by Nike, Hurley has captivated youthful audiences by focusing on music, art, and goodwill. Samantha was one of 2,400 applicants chosen nationally for Hurley’s internship program. Throughout this internship, Samantha collaborated with Nike executives and the Olympic marketing team to expand the brand of Hurley internationally.

As part of an assignment for her Curiosity for Strategists class, she worked with professor David Koranda and Assistant to the Provost, Tim Gleason, to redefine the University of Oregon’s brand. Her work was ultimately presented to the Oregon Athletic Department and Development staff and was integrated into the university’s future marketing plan.

Samantha graduated in June 2014 with a bachelor degree in journalism and a concentration in public speaking and critical thinking.