Sami is a designer driven by curiosity, need for invention and drive for a better and brighter future. He’s been inventing things and designing products, services, things, brands and concepts since the late 90s and his work has been used by millions worldwide.

Currently he is the creative director at the digital product design firm Nordkapp he also co-founded in 2007. He also co-founded the now over 2300 strong IxDA Helsinki and co-chairs the Interaction 16 -conference in Helsinki, March 2016.