Sam Nair

Sam is a results oriented senior executive with a 15-year track record, brings a rare combination of analysis, process and functional expertise to generate new business opportunities for complex product and services.
Sam strongly believes that innovative products requires innovative sales approach. He is passionate about bringing innovative sales approach to complex business which results in better results, sales revenue growth and cost saving. Sam's area of work focuses on unmet needs in the sales process, function and customer experience.

Expertise:
Customer Segmentation:
• Potential Market Segments & Characteristics
• Customer Segments psychographics & preferences
• Customer behavior in response and purchase
• Customer Segment Trends & Forecast

Go to Market:
• High value and high growth Customer segments
• Ideal product portfolio for each customer segment
• Pricing and positioning for each customer segment
• Outreach and approach for each target segment

Demand Generation:
• Formulation of Buyer persona
• Determination of buying process
• Social Media Lead Generation
• Lead Management & Nurturing
• Reporting & Campaign Effectiveness

Sales Process Improvement & Optimization:
• Understand Process flow and map process
• Determine Value Added or Non-Value Added activates
• Identify scope of Improvements
• Identify cost savings opportunities
• Conduct External Bench-marking Research

Sales Strategy & Consulting:
• Annual sales planning & Forecasting
• Account segmentation & Key account management
• Pipeline management & prioritization
• Reporting and performance monitoring