Samuella Becker

SENIOR PUBLIC RELATIONS/ MARKETING PROFESSIONAL AND JOURNALIST having 30+ years of experience with diverse Fortune 500 multinational corporations, Wall Street investment firms, PR agencies, dot.coms, national consumer magazines and nonprofits. Strategic thinker with an MBA in Marketing. Highly creative, with a "roll-up-your sleeves" attitude. Ability to work independently and handle many projects simultaneously – while under tight deadline pressure. Experience in managing large budgets, account teams and outside vendors. Successful history in generating new business. Excellent mentor to junior staff.

AREAS OF EXPERTISE (BY INDUSTRY)
• Beauty, Skincare, Spa
• Entertainment – Theater (Off-Broadway), Indie Movies
• Entrepreneurship – VCs, startups (Internet, brick & mortar), social
• Legal – law firms, all practice areas
• Consulting – PR, advertising, marketing agencies
• Fashion – FashionWeek/NYC (2007 – Present)
• Financial services - mutual funds, banking, brokerage, insurance/employee benefits
• Higher Education
• Personal Health - MDs, DDS, nutrition, natural health/holistic, plastic surgery, mental health
• Drugs - pharmaceuticals, generics, OTC
• Biotechnology
• Home – furniture, bedding, appliances, HVAC
• Technology – Internet-based firms, consumer electronics, electronic medical records
• Publishing – book and consumer magazine industries, authors/new books
• Toys, Games (chess)
• Chemicals, Environment, Sustainability
• Nonprofit, Social Ventures
• Sports Management

Specialties

· Media relations -- domestic and international top tier press
· Start-up/restructuring corporate communications departments and publications
· Employee communications – department head/two Fortune 500 companies
· Financial PR -- media, investor and shareholder audiences
· Business-to-business marketing
· New product launches
· Corporate identity, branding and ad campaigns (TV, radio and print)
· Corporate philanthropy
· Special events – from 35 to 1,600 people

Learn more: www.linkedin.com/in/samuellabecker