Edward Sanchez
Project Manager and Talent Management in Los Angeles, CA
I am a co-founder of On Point Music. My career has spanned from 2006 through 2023, where I successfully managed and steered the careers of renowned hit making songwriters and music producers. During my time, I collectively orchestrated a plethora of chart-topping hits, including ”Entourage” by Omarion, “Forever” and “Turn it up” by Chris Brown, “Disturbia” by Rihanna, “Weightless” by Natasha Beddingfield, “Favorite Girl” by Marques Houston, as well as, “Fight for this Love” by Cheryl Cole, to name a few.
My career path progressed into the co-founding of Songs of On Point Recordings, a music publishing company. During this period, I navigated the complex landscape, negotiating publishing, and administration contracts that totaled over $10 million for esteemed artists such as, Jhene Aiko, Bobby Ross Avila, Andre Merritt, Corey Latif Williams, and Micah Powell.
As a seasoned executive, I played a pivotal role in fostering collaborations for many Brand Partnerships, and industry giants. My expertise was instrumental in crafting impact partnerships for companies such as, Monster, where I leveraged strategic insights to elevate brand associations, Warner Music Group, where I spearheaded innovative brand integration initiatives, contributing to the synergy between music and corporate identity, as well as, Roc Nation, where my role as a Brand Partnerships Consultant involved navigating the dynamic intersection of entertainment and branding.
Collaborating with Roc Nation allowed me to shape meaningful connections between the brand and the music landscape, demonstrating my proficiency in aligning diverse entities for mutual success. This extensive experience reflects my commitment to excellence in management and a keen ability to drive success for the company I represent.