Prior to starting her own marketing services firm, Sanda was Senior Vice President of Strategic Marketing for Clear Channel Radio. Sanda oversaw all corporate marketing and communications for the world’s largest radio company. She was responsible for internal and external communication and branding, and strategic initiatives to increase awareness, revenues and stock value. Her communication touch points positioned Clear Channel Radio with consumers, business partners, stakeholders, stockholders and employees. Sanda’s background includes marketing initiatives for Clear Channel Radio’s online platform, Total Traffic Network, HD Radio roll-out, Google Radio partnership, and NEW! Radio artists program. In addition, Sanda directed cross-platform initiatives including station takeovers for Fox and NBC networks, cause related campaigns for GEICO, PS3 and Wii rollout with a nationwide charitable event for Best Buy, and Dream Day Giveaway for Disney’s theme parks.
Previously, Sanda served as Director of Sales, General Sales Manager, Regional Sales Manager, National Sales Manager and Local Sales Manager for ABC, CBS, NBC and FOX television stations in New York, Arizona and Texas while working for media companies the likes of Meredith Corporation, Post Newsweek, United Chris Craft, New City (COX) Communications and Granite Broadcasting. Prior to joining Clear Channel Radio in 2005, Sanda served for 5 years as Vice President of Business Development for an ROI based, integrated media advertising agency. Sanda was responsible for growing reported agency billings in excess of $40,000,000 annually.