Sander van Rooijen

Work summary

Jan 2015 - present: Email marketeer; WE Fashion
Responsibilities: email marketing/ conceptual thinking / reports & analytics /
Innovations: smart birthday email / abandoned basket email / advanced segmentations / subscription center

Oct 2011 - Dec 2014: CRM Data & Technology; MindshareResponsibilities: email marketing / database management / dashboardingInnovations: responsive design / Facebookintegratie / adaptive marketingMay 2011 - May2012: Consultant Het Broodcafé

Responsibilities: market research / competitive analysis / writing & editing

Aug 2010 -Feb 2011: Segment marketeer; Telegraaf Media Nederland B.V.Responsibilities: project management / marketing propositions / email newsletters/ custom projects / market analyzesInnovations: various theme pages in the newspaper / relations event