Sandra Matty

Fairfax, Virginia, United States

You could say that staying up-to-date on the latest social media strategies is my job, but I see it as one of my passions – a passion that I get to embrace every day as I help clients tell their story through digital and social media channels. From digital media management and strategy development to social engagement and content creation, my background has equipped me with the expertise to drive significant brand advances for clients in the automotive and IT industries. I thrive on mastering the complexities of digital marketing in a multi-channel consumer world to develop and launch marketing campaigns that connect with consumers in meaningful and engaging ways. As an experienced social media strategist, I skillfully measure and analyze the effectiveness of strategies and identify opportunities for social engagement to achieve optimum results and brand advances for my clients.

A few career successes include:

 Working alongside Ford to provide expertise on creating a large and loyal following in the Tumblr community.
 Developing a social media newsroom for Ohio Art.
 Identifying ways to analyze targeted audiences on Facebook by collaborating with Facebook’s Creative Spark team.

Former managers and colleagues see me as a forward thinker, a natural educator, and an insightful leader who seamlessly incorporates marketing, product management, and social media techniques to develop longstanding digital presences for clients. Like I said before, I am passionate about this industry and that makes all the difference in my day-to-day work.