Sandra Zoratti is an Author, Speaker and Marketer. She is the VP of Marketing for a business created from former IBM and Ricoh companies located in Boulder, Colorado. Sandra built and launched the data-driven marketing practice called "Precision Marketing" from the ground up and has numerous proof points of its' success around the world using insight-driven targeting, content and metrics. Sandra is recognized as a thought leader in the area of Precision Marketing and published her book on the topic in June 2012. She was also honored with Business Marketing of the Year in 2012.