Social Media Manager, Consultant, and social media strategiest in Dubai, United Arab Emirates
Sandy with more than 9 years of experience in Social and Digital media marketing, worked in the hospitality field for 3 years before moving to Online/Digital Media with Diwanee group in 2007 where she managed their online publications and accounts like M3com (STC), Vichy and L’Oreal.
Then moved to social4ce in 2011 as a senior community manager and senior account manager where she handled many local, regional and international brands such as KSA Ministry of Labor, Bin Laden Group, Dewars (while managing the brand, Dewar’s won the Cristal Gold Award in the Web or e-communication/Digital PR / Social Media category at the Mena Cristal 2013, and also won the Dubai Lynx Awards in the PR and Corporate Reputation Category for Best Use of Social Media), Zaatar w Zeit, Chili's restaurant, Jaz Tourism, Snickers, Martini, Bacardi, CITYMALL and many more.
Sandy moved in September 2013 to Hug digital as head of social media and strategy where she managed their Social Media Team and worked closely on key brands such Al Futtaim Automotive Group, Lenovo Regional, Al tazaj Chicken KSA, am Dubai water, Americana casual dining restaurants (TGIF/Olivegarden/RedLobdster/Hardee's) and many other international and regional brands.
Sandy joined in 2014 TBWA/RAAD Dubai as a social media strategist as part of Nissan AMI (Africa/Middle East/India) Digital and Social Team then moved to wego.com in December 2015 as head of social media and content for MENA region.
Sandy is now Head of Digital at Hadath International Group- Dubai
Alongside of her work Sandy is a permanent member in Kobayat International Festivals committee and heading the Festivals Media relations, digital and online marketing communications as well as foreign artist recruitment.
She is as well a Social/ Digital Media consultant for Lebanese political and public figures.