Sandy Fershee

I envision futures and design what’s next.

Insights and perspectives of what’s possible in the future plus a deep understanding of people and their needs, lead my process.

For over 18 years, I have been designing experiences, building and leading teams, and collaborating cross-functionally with organizations spanning start-ups to large corporations.

Stemming from my cultural anthropology studies, I’m naturally curious and passionate about understanding people, their needs and behaviors in different contexts. I observe, inquire, and listen to form key insights and design meaningful experiences.

As an interaction designer, I excel bringing structure and simplicity to complexity and ambiguity. From initial research and conceptual framing to detailed design execution, I have led and co-created mobile OSes, apps, and convergent systems for diverse environments and device types: vehicles, mobile devices, PCs, TVs, kiosks, building interiors and products.

With user experience design as my core focus, I work with organizations and teams to define services and interactions across physical and digital touchpoints that bring uniquely branded, end-to-end experiences to life.

Some clients and collaborators: Google, Ford, Johnson & Johnson, Motorola, AT&T, Infiniti, Samsung, Amplify, BBH Zag, CNN, Co Collective, Disney, Punchcut, Razorfish