​Sanika Y Deshpande is a Product Lead in Martech & Marketing Automation domain with over 15+ years of experience building, scaling, and optimizing enterprise marketing automation platforms, CRM ecosystems, and digital commerce products across global markets. She specializes in translating complex business goals into high-impact digital platform strategies, aligning cross-functional teams across Engineering, Marketing, Data Privacy, and Analytics to deliver scalable product capabilities.

​Core Strengths & Expertise

• ​Product Strategy & Delivery: Multi-region Product Vision & Roadmaps, Product Lifecycle Management (PLM), Go-to-Market (GTM) Strategy, CSPO / CSM / SAFe 5 Certified.
• ​MarTech & CRM Platforms: Salesforce Marketing Cloud, Account Engagement, Salesforce CRM, Commerce Cloud, Omnichannel Customer Journeys, Lead Scoring & Governance.
• ​Data, AI & Analytics: Predictive AI Integration (Einstein AI), Power BI Integration, Funnel Analytics, A/B Testing, Conversion Rate Optimization (CRO)
• ​Executive Leadership: High-Stakes Funding Pitches, Stakeholder Management, Global Team Alignment (EMEA, APAC, META Americas), Agile Leadership

Extra Curricular Activities :

• Sanika is an avid acrylic artist who channels her creative passion into social good, donating 100% of proceeds from her artwork to high-impact noble causes
• Built and leads a 40,000+ strong community of women entrepreneurs, providing the resources and network needed to scale businesses and accelerate economic independence