Santiago Gutierrez is a young Colombian who started out working in the music industry 6 years ago. He started out working as a stage manager for a local music band and worked his way to manager for a solo artist in Colombia. Music has been his passion throughout his life and has been surrounded of the music business for almost 15 years. Working for music artist is his long time dream having the chance to work for managers and artist that are known for their great accomplishments such as Juanes, Lucas Arnau, Alejandro Sanz and more. Today he continues to work in the music industry developing musical careers for artists who are starting their artistic career. He develops marketing strategies for artists, as well as management operations. Recently Santiago began working on Entertainment Marketing and Public Relations for brands such as Smirnoff and Johnnie Walker. Creating marketing strategies focused on entertainment has been his motivation to build an industry for music in Colombia. The focus has been on Entertainment and today is finishing his Entertainment Business career at Full Sail University.