Clara Santos Herrero

Zürich

Profile
My profile combines a Marketing background and experience with medical and other technical products. I search a position where I can successfully support good products on the markets and gain experience in a professional and internationally operating digital marketing team.

Experience

2013 Freelance Web Search Evaluator collaborating with Appen Butler Hill (Global specialist in search and social technology, Switzerland).

Improve the relevance of results of certain search engines (Bing, Yahoo, ...)

Evaluating the quality and relevance of the Internet presence of their top clients

2010 Freelance Online Marketing Consultant colaborating with Latencia (Marketing Agency in Valencia, Spain).

Creation of online channels (Facebook, Twitter, Linkedin, Youtube, etc) and sincronization with the corporative web and offline communication strategies

Improve their visualization in Google using SEM (Adwords, Adsense, Analytics, Maps, Trends, Alerts)

Blogging and social media manager of pages with over 20.000 fans

2010 Internship in the product development department of Zapf Creation AG (Company in the toy sector located in Rödental, Germany).

Collaborating in the organization of international meetings (presentations, documents, products)

Coordinating the texts, images, games and structure of the web page of the product “Chiqui Baby Born”

Generating new ideas and concepts to achieve sustainability of the products, adding to them a

technological interaction according to the children´s trends.

Final master project “Advergaming: Opportunities between toy sector and web 2.0”

2007 - 2009 Responsible for marketing and international sales of DialApplet (VoIP and telecommunication sector in Valencia, Spain).

Developing strategies to generate a client portfolio and to improve sales with the creation of a reseller

channel

Organizing fairs, events and personal product presentations or by videoconference and remote desktop

Feeding back required functionalities to product development after contact with clients

2006 - 2007 Sales Engineer for surgical machines at

  • Education
    • Master in Marketing
    • Bachelor in Technical Engineering in Administrative Data Procesing
    • Software engineering