Santos Ortega
Reputation, Public Affairs, and Communications in Madrid, España
I support organizations and leadership teams when they need to navigate complexity, manage reputation and act fast in regulatory and public environments.
Working as an independent consultant and fractional executive, I operate across both strategic decision-making and hands-on execution, depending on client needs — from defining positioning and stakeholder strategy to delivering targeted communications, public affairs and media-related initiatives. I am frequently brought in when organizations need to move fast, navigate uncertainty or reinforce their capabilities in corporate affairs, public policy and communications. My approach combines:
- Strategic advisory and positioning.
- Stakeholder engagement and institutional navigation.
- Execution of high-impact communications and public affairs initiatives.
- Senior-level media training and spokesperson advisory.
I have worked across sectors such as environment and waste, tourism, education, trade associations and third sector, as well as regulated industries including energy, telecommunications, cybersecurity, finance, insurance and health, in addition to consumer-facing sectors like retail, cosmetics, food and spirits. I am often brought in to support senior leaders in high-stakes communication situations, from media exposure to complex public and stakeholder scrutiny.
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