Sarah Morton

Based at the University of Abertay, Dundee - conducting Ph.D research within the Design in Action project. A Masters and undergrad in Fashion, Promotion and Journalism have created a, perhaps unhealthy, obsession with Design and Branding. My research focus is establishing how brands in the rural community can promote themselves to encourage greater participation in outdoor sports. In my spare time, I am usually on a mountain or writing about being on a mountain.