Sarah Beckley

I'm currently a Senior Content Strategist at Razorfish in Chicago, Illinois. My experience includes projects large and small for State Farm, Allstate, The Options Industry Council, STAR Financial Network, HSBC, and GE.

I help Fortune 100 companies align their business goals with customer needs and expectations through engaging content strategy and management. My uber-niche is creating highly usable online applications with superlative contextual help and self-service opportunities to reduce the load on call center staff.

Check out my Intelligent Content 2012 presentation on SlideShare (link below).