Sarah Mahoney

Brand strategy and marketing leader with nearly 15 years of experience building brands, leading creative strategy and bringing integrated campaigns to life. I work best at the intersection of strategy and storytelling, helping consumer brands translate insights into memorable experiences that drive growth and loyalty.

Areas of expertise include:
• Brand Strategy & Positioning
• Creative Direction & Storytelling
• Integrated Marketing Campaigns
• Product Launches & Go-to-Market Strategy
• Content & Social Media Marketing
• Customer Engagement
• Creative Development
• Cross-Functional Leadership
• Consumer Insights & Audience Development

Featured Work
UltraShield Gold Launch
Creative strategy; creative development; graphic design (print and digital asset production)

Intercollegiate Horse Shows Association Website Design
Creative strategy; web design; managed freelance web developers

The Baran Global Hunter Classic Full Page Spread, InStride Magazine
Graphic design

TerraNova The Equestrian Magazine - 2023 - Inaugural Issue
Design; layout; print production

Masters of Foxhounds Association of North America Brand System
Brand strategy; brand design & development

ShowSheen 50th Anniversary Campaign Badge Icons
Creative strategy; graphic design

Outside of work, I'm a competitive equestrian in the hunter discipline and founded the blog AdultAmmyStrong.com to support and connect the adult amateur equestrian community. I am a wife to a retired US Navy Sailor and dog mom. If I'm not riding my horse or at the barn, I'm on the boat with my husband or relaxing with our dogs in the backyard.