Sarah Goodall

I’ve spent 15+ years working in B2B tech marketing. I’m classically trained with a strong digital mind-set. I’m social by nature and social online. I connect . I read. I learn. I share.

I believe that B2B marketers need to adapt quickly to our increasingly connected world. Great content is essential. Engagement is not optional. For me, this is all hinged around a solid content marketing strategy feeding an amplification engine that involves Paid, Owned and Earned media.

I believe in marketing that…

…holds digital at its core
…is driven by social intelligence
…creates amazing content that is relevant to target audiences
…builds an amplification engine based on driving conversations
…becomes an extension of the sales function
…coaches leaders to become socially savvy
…drives brand advocacy across employees and partners
…leads a social business approach across the organisation

I love working, people and keeping busy. I don’t do comfortable, over complicated or corporate politics. My goal is to live life without regret, seize opportunities and support others to be successful.