Sarah Greco

Sarah Greco is an independent, strong, creative soul. Her being derives from her assertive nature, love affair with books, and her fascination of travel and discovery. Her demand of high standards not only brings excellence to her work and journey in life, it motivates those working with her to place their bar higher.

Brand activation is Sarah’s specialty. She has been working with various global brands across the industries of alcohol, personal care, ice cream and financial services to curate experiences that emotionally connect consumers to the brands targeting them. She is known to be an orchestrator, someone who adds the melody and structure to a creative idea with the help of her team.

She is a dual-citizen (and passport holder) of both Canada and Italy giving her flexibility to explore, live and travel throughout Europe.

In her free time, Sarah can be found enjoying simple pleasures, the perfect cappuccino, a power yoga class, or a fine glass of wine shared with a friend. She is an aspiring thought leader and is always open to debate about the topics of branding and leadership.