Sarah is a passionate communicator, sociology-driven digital fanatic. Throughout her life, she’s been fascinated by behavioral science and how technology influences, changes and drives certain behaviors. In her current role, she is World Council of Credit Unions’ digital strategy manager, where she regularly engages online and offline with niche audiences from over 50 countries worldwide through World Council’s various channels. As a “big picture” person, Sarah thrives on digital strategy and spearheads the development and execution of a unified, coordinated corporate new media strategy.

In addition, she’s the editor and content creator of Credit Union Word Magazine, the annual World Council publication that reaches member organizations in over 60 countries worldwide. She has co-authored World Council’s Technical Guides: International Lessons for Young Adult Membership Growth Part I and Part II.

Moreover, Sarah manages and blogs for World Council’s weCU2 program, a global initiative that aims to help credit unions and millennials better understand one another through online platforms, virtual interviews and case studies. She is determined to be a young voice for credit unions—both online and offline—and continues to promote and universalize the credit union ideology as socially responsible, unique solutions to community and global development.