Sara Kamal

Sara Kamal (Ph.D., The University of Texas at Austin) is an Assistant Professor of Marketing Communications at the American University in Dubai, UAE, where she teaches classes in advertising management, media planning and PR.

Her research interests are economic effects of advertising, social media, multicultural marketing and cross-cultural consumer behavior. Her research has appeared in the International Journal of Advertising, Journal of Interactive Advertising and various conferences including the American Advertising Academy (AAA) and Association for Education in Journalism and Mass Communication (AEJMC).