Sara Taricani

I am a versatile communications specialist, attuned to the value of continual learning, with a special interest in evolving digital technologies.

Able to work independently, as well as in a team structure, I handle concept-to-completion content marketing projects and manage the development of a high-quality business online presence, with a deep commitment to leveraging the latest trends in digital media and the best practices of content strategy.

I design and produce content integrating specific strategies into a wide vision to increase brand awareness and reputation.

I primarily focus on:

Content Strategy → objectives, KPI and audience identification, content creation, distribution

Corporate Marketing → content audit, corporate communication, business storytelling, marketing campaigns

Promotional Copy → media pitches, press releases, case studies, white papers, blogging, newslettering

Product Marketing → growth marketing, UX writing, community management

Customer Marketing → social customer service, lead nurturing campaigns for B2B and B2C companies