Communications Specialist and Content Strategist in Italia
I am a versatile communications specialist, attuned to the value of continual learning, with a special interest in evolving digital technologies.
Able to work independently, as well as in a team structure, I handle concept-to-completion content marketing projects and manage the development of a high-quality business online presence, with a deep commitment to leveraging the latest trends in digital media and the best practices of content strategy.
I design and produce content integrating specific strategies into a wide vision to increase brand awareness and reputation.
I primarily focus on:
Content Strategy → objectives, KPI and audience identification, content creation, distribution
Corporate Marketing → content audit, corporate communication, business storytelling, digital PR
Promotional Copy → media pitches, press releases, case studies, white papers, blogging, newslettering
Product Marketing → support on defining the product identity, launch strategy, content marketing
Public Relations → Influencer mapping, media relations, conversation tracking, media coverage analysis, events