Sara Wright John

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Search Engine Marketing, Social Media, SEO, Copywriting & more...

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RESUME

Nova DM Agency - Dunmore, PA
Senior Copywriter | SEO Specialist | Web Content Manager

January 2008 – Present

• Search Engine Optimization (SEO)
• Content management of multiple websites using comprehensive CMS
• Perform keyword research and write copy for more than 150 different content pages
• Create text & banner ads for PPC campaigns in Google Ad Words
• Monitor/Track site traffic using Google Analytics
• Oversee online reputation management
• Write & distribute online press release campaigns
• Create and maintain a social media presence on sites such as Facebook, Twitter, LinkedIn, Google+, Pinterest and more.
• Write & design e-mail campaigns, monthly and specialty
• Wireframe & website design
• Mobile site design & mobile advertising

Sisters of IHM - Scranton, PA
Assistant Director of Development

August 2001 – January 2008

• Responsible for all public relations/communications efforts for fundraising activities.
• Designer, editor & writer of print and web materials
• Special event planning & coordination
• Online prospect research
• Grant writing
• Assist with various donor and community relations, database management, and direct mail activities.

Accomplishments:
• Increased newsletter revenue from $3,000 to $35,000 annually
• Raised more than $2.5 million in grants
• Wrote/edited & designed various newsletters, brochures, press releases & donor correspondence with profitable returns.
• Designed & wrote IHM Development office web pages.
• Helped implement online donation program.