For 25 years I've run digital delivery inside agencies — building teams, operating models, and large-scale programs for global brands. I built AKQA Italy's project management practice from the ground up.

For the last few years my focus has shifted to AI. Not the technology itself, but the harder part: getting it adopted. Making it actually used by the people who do the work, inside a large and complex organization. That intersection — delivery leadership and hands-on AI building — is where I spend my time now.