Sayantani Mukherjee

I am an assistant professor of marketing. My research and instructional activities focus on consumer behavior and digital marketing. A secondary focus is on marketing and public policy.

I have previously worked in the market research industry in India, where I have provided strategic consulting to technology companies, consumer goods, and media companies.

Specialties: consumer research, quantitative and qualitative research (experimental design, ethnography), proficiency in SPSS and grounded theory analysis.