Sayo "SPORTASTIC" Owolabi
Sports/Media Consultant, PR and Comms, and Brand Engineer in Lagos, Nigeria
I am a Quintessential Thought Leader in the areas of Esports (most notably #MobileGaming), Sports/Media Consultancy, Brand Management and Governance and Policy Advisory.
In over a decade, I have had my professional imprint on multinationals and category leaders in Telecoms (Etisalat & MTN), Banking (GTBank), Satellite TV (DSTV, GOTv, Startimes & Kwese TV), Beverages (Coca Cola), Home Appliances (LG, Nexus), FMCG (Tetmosol, Unilever), Fintech (Flutterwave) & QSR (KFC Nigeria) to mention a few as well as Governments / Government Agencies and Parastatals (Ekiti State Government, Lagos State Sports Commission and TBS Management Board).
I am the Co-founder/CEO of Mobiele, a full service Esports Organization with the objective of growing the Esports value chain in in Africa through the strategic objectives of Education, Engagement & Empowerment and with the aim of acquiring global affiliations/partnerships and symbiotic alliances.
I am interested in partnerships to solve "Go-to-market" challenges faced by businesses/brands using my deep understanding of all my experiences across Brand Management, PR & Communications, Sports/Esports and Governance and Policy Advisory.