Shehzad Bhanji

Senior marketer with deep expertise in demand generation, content experience and ABM, with cross-discipline competence in communications (content, PR & Analyst Relations), product marketing and branding.

Throughout my 22+ year marketing career I have worked in FMCG, Financial Services, FinTech and retail/e-commerce sectors across B2B and B2B2C markets @ startups Series B & C, targeting enterprise and mid-market companies.

Thrive on creating, developing and executing high-velocity inbound and outbound marketing strategies aimed at driving new customer acquisition and growth.

Soft Skills:

Demand Generation

Lead generation & sales enablement
Full-funnel content marketing
Account-based marketing
Paid & organic growth strategies

Program Development

​Marketing programs - inbound & outbound

Speaking programs (conferences, webinars)

Content Strategy

Thought leadership/market educational content around buyer personas
Company overview, product offerings, success stories, blog, white papers, ebooks, webinars

Digital Marketing

Run complete campaigns that include email, social media, SEO & content, mobile, online ads

Partnerships

Nurture partnerships through joint marketing activities: webinars, executive events, content development and community outreach

Marketing/ROI Analytics

Measure, analyze and report on program effectiveness/ROI

Budgeting

Set and manage budgets for all revenue marketing channels: demand gen campaigns, ABX, paid media, direct mail, events (conferences, industry meetings)

Social Media Strategy

Organic and paid strategy for Facebook, LinkedIn and Twitter

Technical Skills:

Marketing Automation

Platforms: Marketo, HubSpot & Pardot
Build & run complete marketing programs such as landing pages, emails, drip email & nurture programs, lead scoring, segmentation

Marketing Technologies

Platforms: 6sense, Terminus, Demandbase, Drift, Sendoso, Uberflip, Vidyard, On24,ABX, Attribution, Content Management, Webinars

Web Management

Wordpress & WIX
Search engine optimization (SEO)

Salesforce CRM

Data management
Training (sales & executive teams)

Paid Media & Content Syndication

Paid acquisitions through content syndication, paid social, retargeting and Google AdWords

Analytics & Attribution Platforms

Report on metrics from Google Analytics, Marketing Automation, Revenue Attribution (Bizible) and social media channels to analyze and report on goals vs. results for online and offline marketing programs