A Communications professional experienced in media (CBS News, WTN, FNN), agency (Hill and Knowlton, FMPR), and corporate environments (GPU, Volvo Cars). Sample of Core Competencies:

Concept Development
• Addressing objectives to increase sales and/or to promote image, … produced media/marketing opportunities for Fortune ‘500’ and not-for-profits in the areas of: consumer products; entertainment; social causes; technology; and healthcare. PROCTOR & GAMBLE, KODAK, UNITED ARTISTS COMM, CBS SPORTS, UNITED WAY, IBM, BAYER, GLAXOSMITHKLINE, among others.

Strategic Planning
• Facing challenges of product positioning in an emerging market, … developed branding/publicity/marketing campaigns that re-shaped cultural perceptions leading to unprecedented growth and predominate market share.
JAPAN AUTO MANUFACTURERS ASSOCIATION (JAMA)

Project Coordination
• Navigating an Utility Industry transition toward deregulation, … promoted corporate image and product visibility with media, consumers, shareholders and employees during a period of rapid growth to nine international markets. GENERAL PUBLIC UTILITIES (GPU)

Product Launch
• Vying for attention of top automotive media and sophisticated consumers, … utilized market research and innovation to effectively launch five production models and three branded concepts - exceeding sales objectives by 50 percent, garnering 100+ awards. VOLVO CARS

Production and Media
• Establishing a credible, reliable, economical resource for media assets, … implemented a “Virtual Press Office,” which was named #1 media website by its target audience, later becoming worldwide PR communications model and adapted to local markets in Sweden, Germany, Italy, Russia, UK, and the Netherlands. PREMIER AUTOMOTIVE GROUP

Crisis Management

• Reacting proactively to adversity or sensitive issues, …developed messaging and provided media training for C-level executives in preparation for media interviews and public appearances. TEXACO, AMR (AMERICAN AIRLINES)

My career DNA includes a natural curiosity, using analysis and creativity for exemplary outcomes. As a result, I have developed innovative strategic plans and effectively coordinated their implementation through multiple mediums in a variety of markets. These qualities represent potential differe