For over a decade, after graduating from the University of Washington, Brian Ouellette was a money manager working in Chicago on the CBOT, on Wall Street in New York City & in Seattle's financial district.

In the year 2000, while managing money for the Private Client Group of CIBC World Markets, Brian was invited to be the Market Commentator for Q13 FOX News This Morning. For 3 1/2 years, he reported daily from his office. Credited with over +2,000 live TV appearances in Seattle to as far away as Washington DC, he reported to the 12 largest media market in the US during the biggest boom & biggest bust in the history of the US stock market.

During the summer of 2010, he was introduced to a veteran NBA sports agent where he quickly recognized that pro athletes were an UNDERSERVED marketplace.

Pro Athlete Direct™: Leveraging his experience as a seasoned money manager, private business owner & private equity investee, in September 2010, he launched Pro Athlete Direct™. This service provides service providers & non-profits access, coaching & exposure to the underserved pro athlete market.

The Examiner: He is also a contributing writer for the examiner.com (Alexa ranks it as one of the top 150 most visited US sites).

In April 2004, he left money management to launch Shoewallet Active Gear LLC. Since then the "Shoewallet™" has been featured on:

NBC's Today Show, CNN Headline News & over 250 radio & TV stations across North America. In addition, the Shoewallet has been featured in Shape, Runner's World & Women's Day magazines, amongst 100's of others in print & on the web.

Shoewallet Active Gear: The primary business is making private label Shoewallets for a wide range of brands from Southwest Airlines, the US Air Force, YMCA, The Department of Defense, Virginia Tech University & Jamba Juice to Skechers, Pitney Bowes, Dunkin' Donuts, UCLA, amongst 100's of other public, private & non-profit brands.

Working directly with some of the most successful brands on the planet, he's learned firsthand what marketing & sales strategies work, which ones fail & the key distinctions between both.