Scarlett Gan

Web Developer, Designer, and Consultant in London, United Kingdom

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I am a web developer, designer, and consultant currently living in London, United Kingdom. My interests range from technology to design. I am also interested in web development.The first layout for a successful Web Design is making is user friendly. You have to put yourself in the customer’s shoes and see how the layout design should be. If you are planning to put explainer videos to explain about your products and services, it is better to put them in a separate section.

If the customer’s internet connection is slow, it takes a lot of time for the videos to upload and often the website crashes making it inconvenient for the potential customer.

If you are an e-commerce company, then you should make the experience of shopping pleasant for the customer. There should be ways to save the addresses to save the hassle of the customer to type it again. Also there should be links to ”you recently viewed” and ”similar products” to help the customer to choose better.

If there is a comparison matrix for the customer to compare various products, it is an added advantage and many e-commerce websites have introduced this feature. The links for ”return policy”, ”privacy policy” and ”contact us” should be clearly visible and is advised to place them at the top navigation pane.

In order to make it extremely responsive, you can have a chat customer support center and the moment any potential customer opens the link, the chat window should open up and the representative should check if the customer needs any help. Most of these chat support systems are not well managed and does not talk about the hours of operation and the chat pop ups do not close even when the contact center is not functioning. This gives a bad service to the customer and they leave your site with a negative impression.