Scott Shabot
Boca Raton, FL
Scott is the proud father of 2 amazing sons and an avid skier and tennis player.
Scott Shabot graduated St. Lawrence University in 1976 with a BA as a history major. In 1979 Scott received his MBA from New York University with a double major in Marketing and International Business. Scott's career includes positions at AT&T, Revlon, The Food Group, Food For the Poor, Equifax and Marketing Magic Advertising.
In 1999 Scott Shabot was part of the start up team for Coupon.com. Scott played a vital role in setting up the site, generating over 1 million members and launching the business.
In 2004 leading Equifax's on-line data division Scott set individual and unit records for data sales working with Toys R Us, United Airlines, Double Click, Harte Hanks and many of the US's leading companies. Using online data and cutting edge landing and web pages Scott generated significant sales for Lending Tree and many other clients.
In 2008 for Marketing Magic Advertising Scott directed the Interactive Division. Guiding clients including the Florida Panthers, Baptist Health South Florida, Dermacare and Belvedere Vodka.
In 2009 Scott founded www.SASDigital.net
What we do: the 30,000 foot view
SAS Digital is more than just a name. It’s a transformation.
We build, transform and integrate online marketing, communications and business building strategies for organizations. We work with all players and across the departmental divide to develop strategy and execute cohesive, brand-perfect online campaigns.
What we do is multi-disciplinary and tailored for each unique client.
But what exactly does that look like?
We offer our clients both long-term and short-term relationships that may include audience research, strategic assessments, story-telling campaign design, annual fundraising and marketing plans, sparkling creative, work shops, website usability assessments and performance reviews.
How are we different?
We are small by design. You will work directly with SAS Digital Principals.
Of course, marketing has changed dramatically in recent years. For us, it’s not just the technology — it’s about values like authenticity, clarity, and passion.
We believe all marketing today must begin with a remarkable “product,” i.e. your organization or service. That’s why most of our conversations begin with your br