Scott Adams

Scott Adams has been helping to market and develop outdoor tourism businesses for ten years now. His passion for travel experiences and entrepreneurial determination have allowed him to excel in the field of marketing and media relations for the tourism industry. Scott has also grown a solid reputation within the tourism industry through his blended use of new media, search engine optimization and web technologies. He has been a web-marketing advisor, organized training workshops, produced travel videos, taught college level marketing and ran successful online and offline media campaigns. As founder and president of Birchbark Media, Scott has developed his business to focus on providing the tourism industry with the right content – web copy, videos, advertising campaigns, press releases, and social media – to capture the interest of consumers. He has also focused much of his energy on providing the tourism industry with the skills and knowledge needed to create their own content. Scott often presents at conferences, meetings, universities as well as facilitating training workshops for business owners and marketers. Scott is currently on the board of directors for the Ontario Ecotourism Society and can often be found wondering the Canadian wilderness, paddle and camera in hand.